best marketing campaigns 2020 uk

best marketing campaigns 2020 uk

The concept of promotional activity around McVitie’s new VIBs – a trio of extra-layered chocolate digestives or ‘Very Important Biscuits’ – was based on their indescribable nature. She is part of John West’s ‘Shipshape Crew’, which helps consumers improve their health via some “small changes”. Dooley is relatable enough, and the fact a recent fringe cut was worthy of coverage in all the major celeb gossip sites suggests she was a savvy choice of ambassador for the brand. Keep your message clear & simple. They looked at social interactions and brand mentions. It’s a fact faced head-on in Dove’s self-tanning mousse ad, which opens with humorous Instagram posts of attempts gone wrong, indicating just how common bottled-sun shockers can be. By Sean Cole February 27th 2020 14:38. Many marketing campaigns of 2020 were designed to raise awareness. It’s an entertaining, funny and fully-formed piece with memorable visuals to bang home the tagline, which was only revived a couple of years ago after its initial run in the 1990s. A few months later it was announced Uncle Ben’s Rice would change its name to Ben’s Original, and remove the image of the character from all its packaging, prompting global coverage. Is it a new Apple watch? Fruit Bowl-ing great. With wide-eyed wonder, characters take in the huge – well, two times bigger – Wotsits before them. As a toga’ed KJT enjoys a spoonful of new Müllerlight Greek Style, a series of silly and not altogether funny pratfalls (something Müller has inexplicably long been unable to resist) occurs behind her, resulting in the emperor in his underpants. “What the devil’s going on?” asks the worried-looking captain character as the submarine lurches alarmingly. It’s just Winkleman surrounded by a lot of microphones as she does some tongue-in-cheek ASMR (that’s autonomous sensory meridian response) recordings – quiet ooohs, glooping shampoo and whispered descriptions of the product. On a power boat. Her face will remain on packs of fish fingers sold in Iceland while stocks last. Agidi-Jeffs is a great choice of star, not just because of his evident poetry talent, but his frankness about his own mental health issues. In one conversation, the phone rings and a young man says “Hello Grandad?” – giving you just enough to realise the crisis probably prompted him to make a call he wouldn’t have otherwise. Italian actor Riccardo Acerbi, who has been the frozen fish brand’s captain since 2018, is certainly dishy, but not exactly relatable: more suited to a fashion mag spread than the freezer aisle. – Patak’s ‘Start a New Family Tradition’ series tells the brand’s origin story through a young Kirit Pathak, the company’s owner. She’s also at the peak of her powers – becoming a world champion and setting a British record since the last set of ads to feature her were shown last year. Vogue’s July 2020 cover made history by featuring three female frontline workers in lieu of the typical celebrity lineup. Best co-marketing campaign – KFC and Deliveroo. Best giveaway campaign – Coors Light. listeners: [], Across TV and radio this year, the spread took the idea to new levels – by sandwiching pro-Marmite messaging in the middle of ads from other, genuine brands. They’re not ads or podcasts. That will have certainly clipped Red Bull’s marketing wings, but the brand nevertheless scored highly in consumer awareness. The meat-free movement has entered the mainstream in recent years, and Quorn has been a key driver of the trend, striking up collaborations with high street chains in launching vegan products. pic.twitter.com/L5zbxRdgI7. Conceived by artist Beau Kerouac, and backed by Ribena, the five-minute shorts provide a few moments of meditative escapism. A woman walks along the street and eats a Fridge Raider. *COMPETITION NOW CLOSED*To celebrate Peter Rabbit hopping back onto the big screen this Spring, we’re giving away a…. window.mc4wp.listeners.push( Bravo. Quite how Marmite managed to convince the other companies to play along with its ruse is not clear, but it was surely a challenge. Marks & Spencer’s original ‘Not Just Any’ campaign produced one of the most recognisable straplines in UK ad history. Dole put a humorous spin on these frustrations with its series of ads for Fruit Bowls. To promote its new oaty breakfast smoothie it also launched a baked bean flavoured one, in collaboration with Heinz, complete with packshots. A blue one. It’s all quite serious until they open the hatch and pull out the binoculars for the punchline – a box of Weetabix on the beach. Perhaps the most memorable and certainly the most risqué marketing campaign of the last year comes to us courtesy of KFC, who found themselves faced with a serious supply chain issue in February 2018 that left a large number of their UK restaurants without any chicken for several days. Best campaigns driving 2020 digital marketing trends By Dan - November 05, 2019 Get inspired for your 2020 campaigns, with these trendsetters. I’m not flirting, it’s a genuine question,” she jokes. To introduce its new range, Smirnoff drew on spy novel themes – a continuation of its Infamous Since 1864 campaign. Enter foster-mum-of-two, 24-year-old Charlotte Carter-Dunn from Gloucestershire, who became his temporary replacement this year after winning a competition in which hopefuls got to share frozen food tips and dress up as the famous seafarer. It’s all slightly bonkers, but it works. But the brand’s partnership with former Olympian Rebecca Adlington still proved hugely beneficial. Washington Direct Mail assessed which marketing campaigns the public were loving during lockdown this year and subsequently ranked them in popularity. Played over shots of empty streets and tired nurses, the ad hits all the expected tropes of pandemic-themed commercials this year. The push generated some fun descriptions like “the bougie biscuit to whip out when the mother-in-law unexpectedly pops by”. The piece – which will tickle the tear ducts of even the most cynical viewer – ends with “When lockdown is over, all this doesn’t need to be over”. Their ephemeral nature, in-jokiness and complete disregard for creative ownership (and copyright) is enough to put most corporates off. Next she’s playing power ballads on a keytar. “I’ve going to brave it and colour my own hair,” states Stacey Dooley at the start of her ad for Nice’n Easy, with whom she signed a two-year deal this year. The voice of Come Dine With Me me presenter Dave Lamb is a sound choice for any ad, but doubly so if his namesake meat is the main subject. The brand capitalised on the political stir caused by the Prime Minister’s advisor, Dominic Cummings, when he defied local lockdown and drove from London to Durham for childcare. Too right. “I got some really lovely messages from people who said it lifted their spirits, which was incredible to hear,” O’Reilly says. The result is an enlightening mini-documentary of life at the extremes, which only gets on to the inhabitants’ teeth trouble right at the end. Calls for a boycott followed. 1. All the photos were taken during lockdown, following social distancing guidelines, and at each woman’s place of work. All was not lost for Homepride, however, which leant on its slew of celebrity and influencer chef partnerships – several former GBBO’ers among them – to ensure it was thought of by consumers during the home-baking boom. 27% of Brits Would…, Interview with Gabriel Golcher, CEO and Co-Founder at Community App: ExpatBuddy, Everything You Need to Know About Clubhouse: The $100m Invite-Only Social Media App, New App Encourages More People to Volunteer. John West’s sponsorship of swimming events across the country this year was left stuck on dry land due to Covid cancellations. And when it comes to advertising the menstrual products, we’ve become usual to seeing period blood represented as an unreliable blue liquid. “You’re not alone, it’s important you know,” he says. Self-tanning is fraught with peril. We may only be a month or so into 2020 but there have been a number of high-profile marketing campaigns and articles that have caught our eye here at Vida. In what must have been a dream come true for the confectionery brand (which behind the scenes was locked in a stand-off with Tesco resulting in its sweets disappearing from shelves), the ad was recreated by two social-media-savvy real policeman in what became a viral hit – although, annoyingly for Haribo, they used M&S’s Percy Pigs as props instead of its sweet treats. Having a clean bum is not just a basic premise of hygiene but a confidence boosting, liberating exercise in self-actualisation. Today, we list the top creative directors and their favourite campaigns … It’s not entirely clear what’s happened to prompt Dad into making his grown-up daughter a coffee, but “some moments call for Nescafé Gold blend”. The ad has the look and feel of the M&S ‘This is not just…’ ads, but swifter editing turns it into a more enjoyable bombardment of tasty footage. Two children voice a conversation about Starmix, which is acted out by two grown-up policemen characters – played by two British comedy favourites Victor McGuire and Mark Davison, no less – sitting bored in their car. Inspire with User-Generated Content You need to write emails that get opened, clicked and remembered—every single time.. Now reformulated, how has the new recipe gone down with the public? In the wake of the protests triggered by George Floyd’s death, Mars was one of several companies that pledged to review its brands. It’s essentially an updated version of Rudyard Kipling’s If– poem, reimagined and retold by a star footballer. Later, the brand went on to urge white supremacists: “Please don’t buy our tea again.” Impressive. Two bemused fishermen sum up the scene: “She’s had her Weetabix,” notes one. Claudia Winkleman is an eminently likeable TV personality and this series of ads lets her easy charm shine, just like her beautiful barnet. Use these dates to push promotions, offers, practice events, PR campaigns, social media campaigns and much more. The packed pubs, crowded trains and japes in the park that feature seem like another age already. Sensodyne decided to visit on the strength of the fact cold air can sometimes trigger sensitive teeth. callback: cb Struggling through multiple takes, he’s eventually replaced by former bandmate Lee Ryan, who nails his lines first time. Innocent launched a new smoothie this year. Just below, KFC was at number six on the list with the nation attempting their DIY KFC attempts and sharing them across social media proving that no one does fried chicken as good as KFC. Drink your coffee while it’s still hot.” At least it sounds wise. Finalists from 22 categories are announced for the CIM Marketing Excellence Awards 2020. Smirnoff is no stranger to the RTD game, having characterised the late ‘90s with Smirnoff Ice. But come the chorus, the footage switches to more upbeat scenes. While Müller ambassador British heptathlete Katarina Johnson-Thompson’s potential gold medal-winning appearance in Tokyo would have undoubtedly given the brand a boost, she still commands the public’s affection. window.mc4wp = window.mc4wp || { How Coca-Cola, George the Poet and 72andSunny created 2020’s most effective ad campaign 2020-12-22T14:47:00Z Emiliano Trierveiler of 72andSunny Amsterdam reveals how the agency went about striking a tone just right for the times What are they? It’s a bit cloying, sure, but undeniably uplifting. Forbes Agency Council. Judges; Finalists. While pubs suffered, drinks sales boomed, thanks no doubt to ads like this prompting us to re-enact the good times in our homes. While Ben & Jerry’s was proactive in griping about the government, Yorkshire Tea found itself unwittingly involved in a politics spat after Chancellor Rishi Sunak posted a picture enjoying the brew prepping for the February Budget. “I was really happy they did,” O’Reilly says. But not just any toothbrush: the all-singing, all-dancing Oral-B iO. That’s the question posed by George the Poet in Coca-Cola’s ‘Open Like Never Before’ ad, which proved one of the most memorable of the year. Book reviews: Your Move: What Board Games Teach Us About Life, Interview with Arun Maini (Mrwhosetheboss), Israel Set to Vaccinate Entire Population Against COVID-19 by End of March, Would You Wear a Mask During Sex? He then, unprompted, passes on the wise words: “My advice? pic.twitter.com/7uVmKDf7Jd. Quirky Marketing Campaigns: Our Favourites of 2020 So Far. The best marketing campaigns of 2020: Part 1 From the BBC to Ikea and Heinz, the Marketing Week team chooses the first set of eight campaigns that make up our best marketing of 2020. There’s no golden formula for creating a successful charity marketing campaign, but, as the 18 examples in this article show, there are some things that help. “Sorry Kiwis” is the starting line, as Lamb celebrates “the best of British” meat in this mint sauce ad. The copywriting is solid – “Let’s squeeze the most out of summer” with a squeeze of the sauce bottle. Made with the world’s no.1 vodka, sparkling water and natural fruit flavour.Orange and Grapefruit or Raspberry and Rhubarb. Best packaging campaign – Gü Desserts. Whatever, she’s certainly grateful for the cup he hands her. On that note, here are our four best Valentine's Day marketing ideas for February 2020. One glass – filled with the new flavour – speaks in Italian, while the clear, traditional gin-filled glass acts as interpreter. The gin brand returned to its talking cocktail glass format this year to introduce its new Sicilian Lemon flavour. With a life-size CGI Scottish donkey of course! These three women were Narguis Horsford, a train driver on the London Overground; Rachel Millar, a community midwife; and Anisa Omar, a supermarket worker. If you wonder how outstanding e-commerce brands are achieving email marketing success day after day, then keep reading.. From world-class copywriting to eye-catching design, I’ve gathered the nine best email marketing examples I’ve seen to inspire your future email campaigns. A girl has accidentally fished the sub from the sea, resulting in a fantastic shot of the huge vessel stuck on the shore. Many sporting events were cancelled this year, or took place behind closed doors. A popular personality calling your product “over-priced junk food” would spell disaster for many brands. Only –40°C,” says one. Or possibly green. Lara Stone is back in front of the camera for Kenzo's Autumn/ Winter 2020 campaign. With the parents’ highly relatable sighs and expressions, no wonder it was a viral smash. 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